OUR PROJECTS
Revitalizing Community Through Strategy: The Transformation of The Mustang Brew
In 2022, Mineola High School had a unique chance to acquire a storefront at 2400 Jericho Turnpike in Garden City. This space had the potential to be more than just another café. The vision was clear: create a welcoming, calm, and purpose-driven environment where students could study, collaborate, and recharge in a setting designed for their needs. When the school acquired the space, it operated as Synergy Café, a concept that struggled to attract customers. The café did not have a clear target market, a cohesive brand identity, or a strategic direction. Without a strong mission or a connection to the community, the café did not resonate with students or stakeholders.
That’s where Anchor Advisory came in.
Strategic Rebranding & Vision Alignment
Anchor Advisory conducted a thorough evaluation of the business and brand. They found a mismatch between the café’s offerings and its intended audience. Through careful planning and collaboration with stakeholders, the firm led a complete rebrand, transforming Synergy Café into The Mustang Brew. This new name immediately connected the space to school pride, community identity, and student ownership. The rebrand was not just a change of name. Anchor Advisory created a new identity focused on purpose: a student-centered café designed to promote productivity, inclusivity, and comfort.
Space Redesign Through Community Partnership
Understanding that the environment is crucial for customer experience, Anchor Advisory secured a local sponsor to help with the interior construction and redesign. The result was a well-designed café that balances function and atmosphere. It features comfortable seating, a quiet layout, and an inviting ambiance where students feel inspired and relaxed. This partnership not only improved the physical space but also strengthened community ties, making The Mustang Brew a locally supported initiative.
Inclusive Menu Expansion Anchor Advisory also changed the café’s menu to better meet the diverse needs of students. The expanded offerings now include healthy, whole-grain, and nut-free options. This ensures accessibility for students with dietary restrictions while promoting better nutrition. The new menu aligns the café’s operations with modern health standards and student preferences.
A Lasting Impact
Since its relaunch, The Mustang Brew has become more than just a café. It is now a hub for learning, connection, and school culture. Through strategic branding, community partnerships, and operational improvements, Anchor Advisory turned a struggling business into a sustainable, mission-driven space that serves both students and the wider community. This success story shows Anchor Advisory’s commitment to revitalizing businesses through clarity, strategy, and purposeful design, ensuring that every venture not only survives but thrives.
